01 / 12
Enquirer Consulting Group / Prepared for Diageo
August 2026

A named-account outbound unit,
built, run and handed to you.

For Zoltan Iszlay at Diageo. Built to go with Monday's note, so the mechanism sits on the page before you spend a call on it.
DesignBuildRunHand over
BUILDRUNOWN
Enquirer AI is the outbound engine of Enquirer Consulting Group
What we see

In premium drinks, reach is a named-account problem.

01
In this category, commercial reach mostly runs through distributors, the trade press and a small set of national accounts. That covers the top of the market well and leaves the long tail to chance.
02
The people who actually sign sit in roles rather than on an account list: beverage director, group purchasing lead, food and beverage director, category buyer, on-trade group operator.
03
At most companies of this size the outbound capability is rented from an agency roster, so the list, the messaging and the data leave when the contract does.
04
Trade events reach whoever is already in the room. Everything outside the room stays unaware, and it is not unqualified, it is simply uncontacted.
The market you can reach through distribution is not the same as the market that would buy if it heard from you directly.
Prepared for Diageo
Where this goes

From distributor coverage to named accounts.

Today
.
In this market, first contact usually happens through distributors, trade events and the trade press.
.
That reaches the accounts already inside the system and stays silent about the rest.
.
Buying seats move often, and a new one reopens the supplier question inside a quarter or two.
In the first weeks and months
+
A named list of the accounts and the people inside them, identified rather than bought.
+
Every message written for one real person, in your brand voice, reviewed by a human before it sends.
+
Positive replies routed to your commercial team with a way to reach the person.
+
One view of the pipeline the channel created, split by segment and region.
Enquirer Consulting Group
How the engagement works

Build. Run. Own.

01 / BUILD

Build

We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.

02 / RUN

Run

We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.

03 / OWN

Own

We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.

One contractor, a network of specialists. One point of contact, and you never manage a stack of tools or freelancers.
We build it, run it in market, then hand you the keys
What we build for Diageo

Three things we stand up.

The named-account layer

The accounts and the exact people inside them, segmented by channel and region so the message can differ where it needs to. Identified and checked, never bought off a shelf.

The message, in your voice

Brand safe copy for a business where the brand is the asset. Research led, human reviewed, and written for one named person rather than a list.

The handover

The playbook, the tooling, the dashboards and a trained operator. At the end of the engagement the unit is yours to run.

One contractor, one point of contact, and a unit your team owns at the end rather than a roster you keep renewing.
Enquirer Consulting Group
The engine, in plain terms

Every message, written for one real person.

01

Target

We identify the accounts and the exact people inside them, by segment and by region, and check each one before it enters the list.

02

Personalize

AI reads each profile and writes a unique message. No templates.

03

Hand off warm

A positive reply pings you and your operator with the prospect and a way to reach them.

04

You take it from there

You take pre-qualified conversations. The engine handles everything before it.

Research-led and human-reviewed. Every message is on-brand, and most of the volume runs on capacity we operate, not only your account.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Why this fits Diageo

Reach, without adding headcount.

01

Brand safe by design

Every message is written for one named person and reviewed by a human before it sends. Nothing goes out that you would not put your name on.

02

It runs alongside the trade

This does not replace distributor or trade coverage. It works the accounts that coverage was never built to reach.

03

You own it at the end

A fixed four months to build it and prove it, then the playbook, the data and a trained operator come to you.

Enquirer Consulting Group
Proof, in the field

Numbers from live campaigns, not projections.

Tim Rath
Chief Operating Officer, Innovative Radiology
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
$10M+
New business sold for clients.
3,500+
Qualified conversations generated.
100,000+
Decision makers reached for clients.
Fixed engagement, then you own it.
Why ECG

You own it at the end. That is the difference.

+
Without building an outbound team from scratch.
+
Without a permanent agency on retainer forever.
+
Without a stack of tools and freelancers to manage.
+
Without lock-in. You own the engine, including the operator who runs it.
A freelancer sends emails. An agency rents you reps. A consultancy hands you a slide deck. We design the engine, staff it, run it, prove it on real meetings, then hand you the keys.
Enquirer Consulting Group
How we start

Stand up fast. Prove it. Then scale.

Stand up

Build

The named-account data, the messaging, the engine and the dashboard. Day-one capacity from warmed assets and managed seats.

Prove

The test

Run against the KPIs we agree up front. First meetings on the calendar early.

Scale

Ramp

Once the numbers hold, ramp the seats and breadth to the volume you want.

Own

Hand over

Playbook, tooling, dashboards and a trained operator. The engine is yours.

Onboarding sets the targeting and the voice first, so the outreach lands warmer every week.
Enquirer Consulting Group
Next step

Let's see if the mechanism fits.

  1. A short call with Matthew, 20 minutes, at a time that works for you.
  2. Matthew brings the named accounts and the exact people we would start with. You tell us if the list is right.
  3. If it fits, we agree the scope and a start date. If not, you keep the read.
Reply with two or three times that suit and we will work around you, or grab a slot at calendly.com/enquirer/review.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Enquirer Consulting Group

We build it, run it in market, then hand you the keys.

Matthew Marani   /   matthew@enquirerconsulting.com   /   calendly.com/enquirer/review
Enquirer AI is the outbound engine of Enquirer Consulting Group. Prepared for Diageo.